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Executive Order for Policyholder Payments
Thanksgiving isn’t just a season of gratitude; it’s also a strategic moment for insurance professionals to connect with clients and build meaningful relationships. As families gather, reflect, and plan for the year ahead, this holiday offers unparalleled opportunities to strengthen existing connections and reach new prospects looking for security during the holidays.
Thanksgiving is one of the most relationship-driven times of the year. According to PwC’s Holiday Outlook 2025, 44% of U.S. consumers plan to travel to spend time with family and friends, and most continue to prioritize celebrations despite tighter budgets. These gatherings naturally create opportunities for conversations about financial security, making them the perfect setting for introducing insurance topics such as home, auto, or life coverage.
Additionally, the Federal Insurance Office’s 2025 Annual Report notes that U.S. insurance premiums surpassed $3 trillion in 2024, reflecting consistent consumer trust and engagement across all major lines. The holidays offer agents and agencies a chance to highlight this value, reinforcing that insurance is a stable, protective investment even in uncertain times.
Thanksgiving marketing should emphasize appreciation, not sales pressure. Gratitude-driven outreach builds emotional loyalty. Studies show that authentic, relationship-based communication leads to stronger client retention and higher referral rates. Agents can express this through:
A simple message thanking client for their trust goes a long way. Include insights like “Have you reviewed your home or auto coverage before winter?” to encourage engagement gently.
Share posts about protection, family, or gratitude: “We’re thankful for our clients who trust us to protect what matters most.” Include relevant hashtags and invite followers to share what they’re thankful for.
Sponsor or participate in local Thanksgiving drives or family events. Community involvement builds visibility and goodwill, helping prospective clients associate your agency with values of service and care.
Thanksgiving also marks the unofficial start of the year-end planning season. As people begin assessing finances, tax strategies, and family plans, they’re more receptive to reviewing insurance policies or exploring new coverage options.
Agents can take advantage of this timing by offering limited-time holiday promotions—for example, complimentary policy reviews or small thank-you gifts for referrals. These initiatives strengthen loyalty and drive new leads before the year closes.
Create a 30-minute online session covering winter insurance tips or year-end planning. Include topics such as protecting homes from seasonal damage or optimizing life insurance before new rates take effect.
Remind clients about practical coverage insights, such as preventing kitchen fires and ensuring proper liability protection for holiday gatherings.
Position your insurance solutions as family-first. Thanksgiving conversations often revolve around protection and security—perfect themes for introducing life or homeowners insurance.
Encourage satisfied clients to refer friends with a small gesture of appreciation—a seasonal donation made in their name or an exclusive gift card.
Send digital newsletters offering value-driven resources such as “Thanksgiving Safety Checklists” or “Five Policy Add-Ons to Review Before Winter.”
This Thanksgiving, take time to secure your future and show appreciation to those who matter most. At Club Agency, our expert advisors have been helping families stay covered since 1936. Whether you need an updated homeowners policy, better auto coverage, or business protection for the holiday rush, our team is here to help.
Contact us today to schedule your personalized policy review and start your holiday season with mental safety. You can also call us directly at (866) 784-9785.
Because families are together discussing finances and long-term plans, agents can reach decision-makers in a relationship-driven, low-pressure environment.
Homeowners, life, renters, and auto policies align naturally with themes of protection and gratitude.
Focus on appreciation, free reviews, or informative tips—avoid pushy sales messages.
Yes. The Federal Insurance Office reported strong growth in P&C and life insurance sectors through 2024, indicating a stable industry for both agents and clients.
